The Multi-Unit Upsell (Discount)
"Buy Sunglasses and take 50% off your second one."
Offers a steep discount on a second unit of the same product, encouraging customers to buy one for themselves and one as a backup or gift.
Once a customer has already decided to buy, a steep discount on a second unit is an easy "yes" — it feels like too good a deal to pass up. This template increases units sold per transaction by turning a single purchase into a two-for-one moment, often for a gift or spare.
Retailers and product-based businesses with items customers might buy in pairs — eyewear, apparel, accessories, and gift items.
- Eyewear Shop: "Buy sunglasses, 50% off your second pair" — encourages a backup or gift purchase.
- Apparel Store: "Buy one jacket, 30% off a second" — increases units sold per visit.
- Gift Shop: "Buy one candle, 40% off a second" — turns a single purchase into a gift-giving opportunity.
- Accessories Store: "Buy one bag, 25% off a second" — boosts basket size effortlessly.
- Increases units sold per transaction with minimal extra effort.
- Encourages gift and backup purchases customers hadn't originally planned.
- Boosts basket size without discounting the core, first-unit sale.
- Fully automated discount applied on the second unit.
Set the product name and the discount percentage applied to the second unit. Add your own terms and conditions.
Part of the GetDiscount Promotional Offer library — proven, ready-to-launch promotions for small businesses.